Recent research by emarketer.com showed that mobile use among U.S. adults is rapidly rising, with Americans spending one hour and 22 minutes every day on their mobile devices, up 34% from the previous year:
Mobile marketing strategies have evolved with the technology, and the use of complex mobile data has enabled marketers to deliver relevant messaging to consumers in a more personalized fashion than ever before. The three primary strategies for mobile marketing today include:
Location-based ads – delivering relevant ads based on a customer’s location.
Customer loyalty offers – apps that trigger personalized offers based on the consumer’s actions via the app.
Games – large brands like Starbucks include games in their apps to keep customers engaged.
With more than 75% of the world’s population having access to mobile devices, the marketer that takes advantage of this exceptional technology gains an important competitive advantage.