Why You Should Be Doing Mobile Marketing

Recent research by emarketer.com showed that mobile use among U.S. adults is rapidly rising, with Americans spending one hour and 22 minutes every day on their mobile devices, up 34% from the previous year:

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Mobile marketing strategies have evolved with the technology, and the use of complex mobile data has enabled marketers to deliver relevant messaging to consumers in a more personalized fashion than ever before.  The three primary strategies for mobile marketing today include:

Location-based ads – delivering relevant ads based on a customer’s location.

Customer loyalty offers – apps that trigger personalized offers based on the consumer’s actions via the app.

Games – large brands like Starbucks include games in their apps to keep customers engaged.

With more than 75% of the world’s population having access to mobile devices, the marketer that takes advantage of this exceptional technology gains an important competitive advantage.