More Shoppers Going Mobile

According to a new Nielsen report, more than 8 in 10 U.S. mobile consumers used their devices for shopping during the first quarter of 2013.  Nielsen said that 84% of mobile consumers had shopped on tablets and smartphones in the last 30 days, an increase of 5% from the same period one year ago.

Nielsen defines mobile shopping as using a smartphone or tablet to make a purchase, research products, find stores, read or write reviews and check prices.  More than 25% of mobile consumers said they now buy more frequently via mobile than PC.


Mobile shoppers are split evenly by gender and skew younger and more affluent than the general population. Most (57%) are under 45 years old and 34% are under 34, up from 29% from a year ago. The share of mobile shoppers ages 25-34 increased the most in the last year, to 28% from 24%.

In terms of income, the report said that wealthier consumers tend to be more active shoppers on devices, with 35% earning more than $100,000. The study also pointed out that the share with household incomes below $50,000 has grown the most, up eight percentage points to 21% from a year ago.