The best way to build customer loyalty is to develop more personalized relationships and make sure you are communicating with your customers in the way they want. A good automotive marketing CRM system can help you do this.
For example, uNotifi’s CARS program (Customer Appreciation Rewards System) allows dealers to assign point values to specific purchases or services. Customers value the points they’ve earned and don’t want to lose them, an incentive to keep them coming back to you.
uNotifi helps dealers manage customer relations through a Personalized Information Page (PiP) that provides customers with access to all the service history records for their vehicle.
The PiP is available to dealership customers 24/7 via the Internet, widget or as an iPhone application. At a glance, customers are able to see what vehicles are due for maintenance and what key services – tires, battery, brakes, maintenance – require immediate attention.
The PiP is feature-rich and allows customers to make an appointment, access interactive and mobile coupons, update their vehicle mileage, get directions to the dealer from their current location, select their preferred communication method, and much more.
uNotifi’s system requires no effort from the dealership staff. It runs seamlessly behind the scenes and deposits the allocated points into the customer’s system. Points can be used for future service or can be applied as a dollar amount toward a new vehicle purchase.