Automotive marketing company uNotifi says that increased mobile couponing by automotive service centers and car dealerships is a trend that is catching on fast with consumers, as reflected by The NPD Group’s Car Care Track® research showing 35 percent of all consumer car care purchases were made using a special price or deal offer.
uNotifi’s system allows dealers and service centers to include coupons in emails and text messages typically sent to customers to remind them of necessary scheduled service for their vehicle. When the customer clicks on the coupon, it is automatically downloaded to a free iPhone app provided to them by the dealer. The app allows a customer to schedule an appointment on their phone, and the dealer receives the appointment with the coupon already embedded. The appointment is automatically added to the customer’s iPhone calendar as well.
“Mobile marketing is working well for car service centers because it is a non-intrusive technology that allows the customer to have total control over their communication with the dealer,” said Fred van der Neut, uNotifi founder. “Mobile couponing is totally green, and is immediately at hand when needed. Our dealers have found that customers are increasingly demanding bargain-priced services, and mobile couponing allows them to offer these without having to spend money on print marketing and couponing.”
In early June, email marketing services company Litmus announced the results of a study it undertook of the company’s aggregated email analytics (1 billion+ emails delivered), reporting that mobile has now overtaken desktop and webmail in platforms used to open emails. Litmus found an 80% increase in just six months for email opens on mobile devices – of all email opens on a mobile device, 79 percent were on an iPhone or iPad.
Van der Neut said that another advantage of the uNotifi system is that it enables car care mobile coupons to be shared on social media sites in addition to email.